Have you ever thought of how much money can the app bring due to its alluring look and adapted for user navigation? The analysts have discovered that the return of investment in UI UX design can reach up to 10,000%. Though there are a bunch of factors determining the user’s engagement and retention, no one will argue that a perfectly tailored interface with unsurpassed navigation and an eye-catching look play an essential role in boosting product’s attractiveness. $3000, $5000, $7500… which is an adequate cost of professional services? The Purrweb team has prepared an observation of the conditions influencing UI UX design prices: take on board their vision of the issue, and you’ll see when it’s worth additional investment and why and when it isn’t.
How Does Great/Poor UI UX Design Impact Website Traffic?
Let’s imagine a person who is entrusted to conduct a very important negotiation. The first situation is when this contender is perfectly dressed, well-informed, and very sociable and friendly. Another case is when a person is dressed in an outdated costume, poorly informed, cagey and short-spoken, the thing-in-itself. Which one could pretend better to become successful in the meeting? Obviously, the one who seems to be more open, understandable and attentive to contemporary trends. That was said to illustrate the difference between opposite approaches to UI UX design.
People feel when you take care of them through better organization of information in the app, pleasant colorful palette, relevant illustrations and other options and elements that the product can include.
Which Factors Matter When You’re Targeting To Receive A High-Fidelity UI UX Design?
The right UI UX design sometimes seems to be a thing that everybody heard of, but nobody has seen. The point is there’s no definition of the right UI UX design: there can be a variety of options, and they all are right. The task of a professional team is to offer the UI UX design that is honed effectively to help your business attract an audience and convert them into buyers of goods/services.
Which are the factors boosting your ability to stand out from competitive businesses?
Uniqueness and relevance
There’s a big gap between the product designed with the template approach and widely spread pictures and the one where the experts tried to be original. If the idea of your product requires an artistic solution in the form of individual author’s illustrations, it’ll take much more time and effort than making a combination from the stock pictures. Eye-catching animations are also a result of meticulous work done by qualified designers.
A great expert knows how to find a balance between users’ expectations and fresh, stylish presentation of the business.
Analytical approach and testing
Real expert always starts the project by collecting necessary data. Before a UI UX design team makes any hypothetical offers, they research your customers and competitors. Only when the whole picture of the business niche is created, can they invent a competitive variant of the “appearance” of your app as well as its set of functionality. Testing at the early stages helps not lose the path leading to the desired results.
All-around care about the user’s comfort
Qualification multiplied by experience equips a team with the tools to build an architecture of a product in a way that makes it available even for technophobes. The ability to foresee all the needs, obstacles, misconceptions and allusions the user can face while navigating the app, enables the expert to build a product with a transparent structure and easy-to-catch logic in the layout of all elements.
How Does The Agency Assign The Cost Of UI UX design?
Every product has a definite quantity of screens, functions and various types of their complexity and subordination. The necessity to integrate 3d-party solutions into the app also impacts the laboriousness of your project. To perform a deeply thought design, the team needs to do research on your potential users in order to take into account their psychological features. This task takes time as well as brainstorming and offering possible user flows for your service before selecting the most appropriate “route”. All these actions require specific skills and time to be completed. In a nutshell, the price of UI UX design is a price for exploring your target users, highlighting their preferences, needs, interests and desires, projecting the architecture of the product in accordance with the psychological portrait of users and in relevance to your business, and creating a prototype of an interface that looks pleasant and inviting and helps visitors to do what they want without effort.
Each agency estimates work by multiplying the supposed number of working hours the project requires by the accepted hourly rates.
In practice, the average time the UI UX design services require is about 120 hours. Further estimation: 120*$50=$6500.
As for hourly rates, they are bouncing depending on the team location and qualification as well as the number of experts on the team. At Purrweb, for example, hourly rates are established at the point of $50 per team which includes three experts. At other companies you can find other numbers: US-based agencies charge approximately $120-150 while teams from the Philippines can ask about $25 per hour. Though there’s a temptation to cooperate with the cheapest agencies, it makes sense to find a balance between price/quality. What’s the use of cutting costs if you gain a poorly tailored UI UX design for your product and automatically give way to the more “enlightened” competitors?
Which Could Be Consequences Of Poorly Tailored UI UX Design?
The most disappointing result of a weakly projected product is loss of traffic. People are not going to use a web service or an application twice if they have had any troubles with it. Agree, if you ask your friends to take part in brainstorming on how to change the settings in the app or activate some actions or something like this, the app should be irreplaceable to have a chance for staying on your phone. GooglePlay’s statistics say, people who didn’t like the app from the first trial, don’t use it anymore: every fourth app is contending to be forgotten. When you aren’t going to add your product to these sad statistics, don’t neglect a meticulously tailored project of how it looks and works.
A beautifully designed and intuitive solution has a better chance to gain people’s attention, sympathy and can be turned into a profitable enterprise.